Founder and President Ratliff Consulting, Creator Spark AI Lab

Helping clients establish prosperous ventures and leave an indelible mark across the business landscape is what Elizabeth K. Goede, founder of Ratliff Consulting, loves to do. A seasoned brand builder and marketing expert with over 25 years of experience, she has helped raise millions of dollars and built money-making brands across several industries. An early advocate for AI, Elizabeth co-founded an AI-based wine startup in 2012. Through SPARK AI Lab, a division of Ratliff Consulting, she speaks, trains, and implements AI strategies to enhance brand building. Outside of her role at Ratliff, Elizabeth invests time in entrepreneurs, empowering them through her communities and programs, like SPARK StartHer, SPARK Club, and GLOW Up.